{"id":2799,"date":"2026-06-09T07:00:12","date_gmt":"2026-06-08T23:00:12","guid":{"rendered":"https:\/\/deepbule.store\/?p=2799"},"modified":"2026-06-09T07:00:12","modified_gmt":"2026-06-08T23:00:12","slug":"%e3%80%8a%e3%80%8a%e5%ae%9a%e4%bd%8d%e3%80%8b%ef%bc%88al-ries-jack-trout%ef%bc%89-%e8%90%a5%e9%94%80%e6%88%98%e7%95%a5%e3%80%8b%e9%98%85%e8%af%bb%e7%ac%94%e8%ae%b0","status":"publish","type":"post","link":"https:\/\/deepbule.store\/?p=2799","title":{"rendered":"\u300a\u300a\u5b9a\u4f4d\u300b\uff08Al Ries &amp; Jack Trout\uff09\u2014 \u8425\u9500\u6218\u7565\u300b\u9605\u8bfb\u7b14\u8bb0"},"content":{"rendered":"<h1>\u300a\u300a\u5b9a\u4f4d\u300b\uff08Al Ries &amp; Jack Trout\uff09\u2014 \u8425\u9500\u6218\u7565\u300b\u9605\u8bfb\u7b14\u8bb0<\/h1>\n<blockquote>\n<p>\u81ea\u52a8\u751f\u6210 | 2026-06-09 07:00 | \ud83e\udd16 LLM\u76f4\u751f<\/p>\n<\/blockquote>\n<h1>\u9605\u8bfb\u7b14\u8bb0\u8bc4\u5ba1\u610f\u89c1<\/h1>\n<h2>\u26a0\ufe0f \u91cd\u8981\u66f4\u6b63<\/h2>\n<p>\u60a8\u7684\u539f\u59cb\u4fe1\u606f\u5b58\u5728\u660e\u663e\u9519\u8bef\uff1a<\/p>\n<ul>\n<li><strong>\u60a8\u6807\u6ce8\u7684\u4f5c\u8005<\/strong>\uff1a\u300a\u5450\u558a\u300b\u4f5c\u8005\u9c81\u8fc5\uff081881-1936\uff09\uff0c\u751f\u5352\u5e74\u4ee3\u6709\u8bef<\/li>\n<li><strong>\u60a8\u6807\u6ce8\u7684\u4e66\u540d<\/strong>\uff1a\u300a\u5b9a\u4f4d\u300b\uff0c\u4f5c\u8005\u4e3a\u827e\u00b7\u91cc\u65af\uff08Al Ries\uff09\u4e0e\u6770\u514b\u00b7\u7279\u52b3\u7279\uff08Jack Trout\uff09<\/li>\n<li><strong>&#8220;\u4e66\u7c4d\u5185\u5bb9&#8221;\u680f<\/strong>\uff1a\u7559\u7a7a\u672a\u586b<\/li>\n<\/ul>\n<p>\u4f5c\u4e3a\u4e25\u683c\u7684\u8bc4\u5ba1\u5e08\uff0c\u6211\u4e0d\u80fd\u5c06\u300a\u5b9a\u4f4d\u300b\u8fd9\u672c\u8425\u9500\u7ecf\u5178\u8bef\u8bb0\u4e3a\u9c81\u8fc5\u4f5c\u54c1\u3002\u4ee5\u4e0b\u5c06\u6309\u300a\u5b9a\u4f4d\u300b\uff08Positioning: The Battle for Your Mind, 1981\uff09\u7684\u6b63\u786e\u5185\u5bb9\u751f\u6210\u7b14\u8bb0\u3002\u5982\u9700\u9c81\u8fc5\u300a\u5450\u558a\u300b\u7684\u7b14\u8bb0\uff0c\u8bf7\u53e6\u884c\u63d0\u4f9b\u76f8\u5173\u4fe1\u606f\u3002<\/p>\n<hr \/>\n<h1>\u300a\u5b9a\u4f4d\u300b\u9605\u8bfb\u7b14\u8bb0<\/h1>\n<p><strong>\u4e66\u540d<\/strong>\uff1a\u300a\u5b9a\u4f4d\uff1a\u4e89\u593a\u7528\u6237\u5fc3\u667a\u7684\u6218\u4e89\u300b\uff08<em>Positioning: The Battle for Your Mind<\/em>\uff09<br><strong>\u4f5c\u8005<\/strong>\uff1a\u827e\u00b7\u91cc\u65af\uff08Al Ries\uff09\u3001\u6770\u514b\u00b7\u7279\u52b3\u7279\uff08Jack Trout\uff09<br><strong>\u51fa\u7248\u5e74\u4efd<\/strong>\uff1a1981\u5e74<\/p>\n<hr \/>\n<h2>\u4e00\u3001\u4f5c\u8005\u4e0e\u80cc\u666f<\/h2>\n<p>\u827e\u00b7\u91cc\u65af\u662f\u7f8e\u56fd\u8457\u540d\u7684\u6218\u7565\u5b9a\u4f4d\u5927\u5e08\uff0c\u91cc\u65af\u516c\u53f8\uff08Trout &amp; Partners\/Ries &amp; Ries\uff09\u521b\u59cb\u4eba\uff1b\u6770\u514b\u00b7\u7279\u52b3\u7279\u5219\u662f\u5b9a\u4f4d\u7406\u8bba\u7684\u53e6\u4e00\u4f4d\u5960\u57fa\u4eba\uff0c\u66fe\u4efb\u7279\u52b3\u7279\u4f19\u4f34\u516c\u53f8\uff08Trout &amp; Partners\uff09\u603b\u88c1\u3002\u4e8c\u4eba\u5747\u51fa\u8eab\u5e7f\u544a\u4e1a\uff0c\u572820\u4e16\u7eaa60-70\u5e74\u4ee3\u76ee\u7779\u4e86\u4fe1\u606f\u7206\u70b8\u65f6\u4ee3\u6d88\u8d39\u8005\u5fc3\u667a\u88ab\u5927\u91cf\u5e7f\u544a\u6df9\u6ca1\u7684\u56f0\u5883\uff0c\u9042\u63d0\u51fa&#8221;\u5b9a\u4f4d&#8221;\u6982\u5ff5\u30021981\u5e74\u5408\u8457\u6b64\u4e66\u540e\uff0c\u5b9a\u4f4d\u7406\u8bba\u8fc5\u901f\u6210\u4e3a\u8425\u9500\u5b66\u7684\u57fa\u77f3\uff0c\u6df1\u523b\u5f71\u54cd\u4e86\u53ef\u53e3\u53ef\u4e50\u3001IBM\u3001\u4e03\u559c\u7b49\u4f17\u591a\u5546\u4e1a\u6848\u4f8b\u3002\u6b64\u4e66\u8bde\u751f\u4e8e\u7f8e\u56fd\u6d88\u8d39\u793e\u4f1a\u9ad8\u5ea6\u6210\u719f\u7684\u65f6\u671f\uff0c\u65e8\u5728\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e00\u79cd\u5728\u7ade\u4e89\u8fc7\u5269\u65f6\u4ee3\u8131\u9896\u800c\u51fa\u7684\u6218\u7565\u601d\u7ef4\u3002<\/p>\n<h2>\u4e8c\u3001\u6838\u5fc3\u5185\u5bb9<\/h2>\n<p>\u5168\u4e66\u7cfb\u7edf\u9610\u8ff0\u4e86&#8221;\u5b9a\u4f4d&#8221;\u7406\u8bba\u7684\u6838\u5fc3\u7406\u5ff5\uff1a\u8425\u9500\u7ade\u4e89\u7684\u6839\u672c\u6218\u573a\u4e0d\u662f\u4ea7\u54c1\u5e02\u573a\uff0c\u800c\u662f\u6f5c\u5728\u987e\u5ba2\u7684\u5fc3\u667a\u3002\u4f5c\u8005\u8ba4\u4e3a\uff0c\u5728\u4fe1\u606f\u8fc7\u8f7d\u7684\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u7684\u5fc3\u667a\u5982\u540c\u4e00\u4e2a\u5bb9\u91cf\u6709\u9650\u7684\u9636\u68af\uff0c\u53ea\u4f1a\u8bb0\u4f4f\u6bcf\u4e2a\u54c1\u7c7b\u4e2d\u6700\u591a\u4e03\u4e2a\u54c1\u724c\u3002\u56e0\u6b64\uff0c\u4f01\u4e1a\u8425\u9500\u7684\u9996\u8981\u4efb\u52a1\u4e0d\u662f\u521b\u9020\u67d0\u79cd\u65b0\u4ea7\u54c1\u6216\u65b0\u5f62\u8c61\uff0c\u800c\u662f\u91cd\u65b0\u68b3\u7406\u7ade\u4e89\u79e9\u5e8f\uff0c\u5728\u6f5c\u5728\u987e\u5ba2\u5fc3\u667a\u4e2d\u786e\u7acb\u4e00\u4e2a\u6709\u5229\u7684\u5b9a\u4f4d\u3002\u5168\u4e66\u4ece&#8221;\u5fc3\u667a\u6a21\u5f0f&#8221;\u7684\u5206\u6790\u5165\u624b\uff0c\u6307\u51fa\u4eba\u7c7b\u5fc3\u667a\u5177\u6709\u7b80\u5316\u5f52\u7c7b\u3001\u6392\u65a5\u65b0\u4fe1\u606f\u3001\u4f9d\u8d56\u65e2\u6709\u7ecf\u9a8c\u4e09\u5927\u7279\u5f81\uff0c\u8fdb\u800c\u63d0\u51fa&#8221;\u9886\u5148\u5b9a\u4f4d&#8221;\u3001&#8221;\u5bf9\u7acb\u5b9a\u4f4d&#8221;\u3001&#8221;\u91cd\u65b0\u5b9a\u4f4d\u7ade\u4e89\u5bf9\u624b&#8221;\u4e09\u79cd\u57fa\u672c\u6218\u7565\u8def\u5f84\uff0c\u5e76\u901a\u8fc7IBM\u3001\u53ef\u4e50\u3001Avis\u7b49\u5927\u91cf\u6848\u4f8b\u8bf4\u660e\u5b9a\u4f4d\u7684\u5b9e\u9645\u64cd\u4f5c\u65b9\u6cd5\u3002\u4f5c\u8005\u5f3a\u8c03\uff0c\u5b9a\u4f4d\u4e0d\u662f&#8221;\u4f60\u505a\u4e86\u4ec0\u4e48&#8221;\uff0c\u800c\u662f&#8221;\u4f60\u5728\u6f5c\u5728\u987e\u5ba2\u5fc3\u4e2d\u662f\u4ec0\u4e48&#8221;\u3002<\/p>\n<h2>\u4e09\u3001\u7cbe\u534e\u6458\u5f55<\/h2>\n<blockquote>\n<p>\u2460 &#8220;\u8425\u9500\u7684\u7ec8\u6781\u6218\u573a\u4e0d\u662f\u5de5\u5382\uff0c\u4e0d\u662f\u5e02\u573a\uff0c\u800c\u662f\u6f5c\u5728\u987e\u5ba2\u7684\u5fc3\u667a\u3002&#8221;<\/p>\n<p>\u2461 &#8220;\u5728\u4fe1\u606f\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u9762\u5bf9\u7684\u4e0d\u662f\u4e00\u4e2a\u4ea7\u54c1\u77ed\u7f3a\u7684\u4e16\u754c\uff0c\u800c\u662f\u4e00\u4e2a\u4ea7\u54c1\u8fc7\u5269\u7684\u4e16\u754c\u2014\u2014\u4ed6\u4eec\u7684\u5fc3\u667a\u624d\u662f\u771f\u6b63\u7684\u7a00\u7f3a\u8d44\u6e90\u3002&#8221;<\/p>\n<p>\u2462 &#8220;\u5b9a\u4f4d\u7684\u57fa\u672c\u65b9\u6cd5\u4e0d\u662f\u521b\u9020\u65b0\u7684\u3001\u4e0d\u540c\u7684\u4e8b\u7269\uff0c\u800c\u662f\u64cd\u63a7\u5df2\u6709\u7684\u8ba4\u77e5\uff0c\u5c06\u5df2\u6709\u7684\u8054\u7cfb\u91cd\u65b0\u6392\u5217\u3002&#8221;<\/p>\n<p>\u2463 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