{"id":2695,"date":"2026-06-09T02:09:14","date_gmt":"2026-06-08T18:09:14","guid":{"rendered":"https:\/\/deepbule.store\/?p=2695"},"modified":"2026-06-09T02:09:14","modified_gmt":"2026-06-08T18:09:14","slug":"%e3%80%8a%e5%8a%a9%e6%8e%a8%ef%bc%88richard-thaler%ef%bc%89%e3%80%8b%e9%98%85%e8%af%bb%e7%ac%94%e8%ae%b0","status":"publish","type":"post","link":"https:\/\/deepbule.store\/?p=2695","title":{"rendered":"\u300a\u52a9\u63a8\uff08Richard Thaler\uff09\u300b\u9605\u8bfb\u7b14\u8bb0"},"content":{"rendered":"

\u300a\u52a9\u63a8\uff08Richard Thaler\uff09\u300b\u9605\u8bfb\u7b14\u8bb0<\/h1>\n
\n

\u81ea\u52a8\u751f\u6210 | 2026-06-09 02:09 | \ud83c\udf10 web\u515c\u5e95<\/p>\n<\/blockquote>\n

\u300a\u52a9\u63a8\u300b\u8bfb\u4e66\u7b14\u8bb0<\/h1>\n
\n

\u4e00\u3001\u4f5c\u8005\u4e0e\u80cc\u666f<\/h2>\n

\u672c\u4e66\u7531\u7406\u67e5\u5fb7\u00b7\u585e\u52d2\uff08Richard Thaler\uff09\u4e0e\u5361\u65af\u00b7\u6851\u65af\u5766\uff08Cass Sunstein\uff09\u8054\u8882\u64b0\u5199\u3002\u585e\u52d2\u4e3a\u829d\u52a0\u54e5\u5927\u5b66\u7ecf\u6d4e\u5b66\u6559\u6388\uff0c\u884c\u4e3a\u7ecf\u6d4e\u5b66\u5148\u9a71\u4e4b\u4e00\uff0c\u4e8e2017\u5e74\u8363\u83b7\u8bfa\u8d1d\u5c14\u7ecf\u6d4e\u5b66\u5956\uff1b\u6851\u65af\u5766\u5219\u4e3a\u54c8\u4f5b\u5927\u5b66\u6cd5\u5b66\u9662\u6559\u6388\uff0c\u66fe\u4efb\u767d\u5bab\u4fe1\u606f\u4e0e\u89c4\u5236\u4e8b\u52a1\u529e\u516c\u5ba4\u4e3b\u4efb\u3002\u4e8c\u4eba\u4e8e2008\u5e74\u8054\u8882\u8457\u6210\u6b64\u4e66\uff0c\u65e8\u5728\u5c06\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7406\u8bba\u7cfb\u7edf\u6027\u5730\u5f15\u5165\u516c\u5171\u653f\u7b56\u9886\u57df\uff0c\u63a2\u7d22\u5982\u4f55\u5728\u4e0d\u5f3a\u5236\u7684\u524d\u63d0\u4e0b\u6539\u5584\u4eba\u7c7b\u51b3\u7b56\u8d28\u91cf\u3002<\/p>\n

\n

\u4e8c\u3001\u6838\u5fc3\u5185\u5bb9<\/h2>\n

\u300a\u52a9\u63a8\u300b\u5168\u4e66\u4ee5”\u7406\u6027\u4eba\u5047\u8bbe”\u7684\u5c40\u9650\u6027\u4e3a\u5207\u5165\u70b9\uff0c\u63ed\u793a\u4eba\u7c7b\u51b3\u7b56\u8fc7\u7a0b\u4e2d\u666e\u904d\u5b58\u5728\u7684\u8ba4\u77e5\u504f\u8bef\u4e0e\u7cfb\u7edf\u6027\u504f\u5dee\u3002\u4f20\u7edf\u7ecf\u6d4e\u5b66\u5047\u8bbe\u4eba\u7c7b\u80fd\u591f\u505a\u51fa\u5b8c\u5168\u7406\u6027\u7684\u9009\u62e9\uff0c\u800c\u672c\u4e66\u5219\u901a\u8fc7\u5927\u91cf\u5b9e\u8bc1\u7814\u7a76\u8bc1\u660e\uff1a\u4eba\u7c7b\u7684\u9009\u62e9\u5e38\u5e38\u53d7\u5230\u73af\u5883\u56e0\u7d20\u3001\u5fc3\u7406\u673a\u5236\u4e0e\u5448\u73b0\u65b9\u5f0f\u7684\u5fae\u5999\u5f71\u54cd\u3002<\/p>\n

\u5168\u4e66\u6838\u5fc3\u5728\u4e8e\u63d0\u51fa”\u9009\u62e9\u67b6\u6784”\uff08Choice Architecture\uff09\u6982\u5ff5\u2014\u2014\u5373\u4efb\u4f55\u9009\u62e9\u573a\u666f\u4e2d\u90fd\u5b58\u5728\u4e00\u4f4d”\u9009\u62e9\u67b6\u6784\u5e08”\uff0c\u5176\u901a\u8fc7\u5bf9\u9009\u9879\u7684\u6392\u5217\u7ec4\u5408\u3001\u9ed8\u8ba4\u8bbe\u7f6e\u3001\u4fe1\u606f\u5448\u73b0\u65b9\u5f0f\u7684\u7cbe\u5fc3\u8bbe\u8ba1\uff0c\u80fd\u591f\u663e\u8457\u5f71\u54cd\u51b3\u7b56\u8005\u7684\u6700\u7ec8\u9009\u62e9\u3002\u6240\u8c13”\u52a9\u63a8”\uff0c\u5373\u901a\u8fc7\u4e0a\u8ff0\u8bbe\u8ba1\uff0c\u5728\u4e0d\u7981\u6b62\u4efb\u4f55\u9009\u9879\u3001\u4e0d\u663e\u8457\u6539\u53d8\u7ecf\u6d4e\u8bf1\u56e0\u7684\u524d\u63d0\u4e0b\uff0c\u5f15\u5bfc\u4eba\u4eec\u505a\u51fa\u66f4\u4f18\u51b3\u7b56\u3002\u4e66\u4e2d\u4ee5\u517b\u8001\u91d1\u50a8\u84c4\u3001\u5065\u5eb7\u996e\u98df\u3001\u5668\u5b98\u6350\u732e\u7b49\u9886\u57df\u7684\u653f\u7b56\u5b9e\u8df5\u4e3a\u4f8b\uff0c\u7cfb\u7edf\u8bba\u8bc1\u4e86\u52a9\u63a8\u5728\u6539\u5584\u516c\u5171\u798f\u7949\u65b9\u9762\u7684\u5de8\u5927\u6f5c\u529b\uff0c\u540c\u65f6\u6df1\u523b\u53cd\u601d\u4e86\u81ea\u7531\u5bb6\u957f\u4e3b\u4e49\uff08Freiheitlicher Paternalismus\uff09\u7684\u4f26\u7406\u8fb9\u754c\u3002<\/p>\n

\n

\u4e09\u3001\u7cbe\u534e\u6458\u5f55<\/h2>\n
    \n
  1. \n

    “\u6211\u4eec\u5e76\u975e\u5982\u4f20\u7edf\u7ecf\u6d4e\u5b66\u6240\u5047\u8bbe\u7684\u90a3\u822c\u7406\u6027\uff0c\u6211\u4eec\u5f80\u5f80\u88ab\u4ed6\u81ea\u8eab\u7684\u8ba4\u77e5\u504f\u89c1\u6240\u4fd8\u83b7\uff0c\u5728\u91cd\u8981\u51b3\u7b56\u4e2d\u7cfb\u7edf\u6027\u5730\u72af\u9519\u3002”<\/p>\n<\/li>\n

  2. \n

    “\u52a9\u63a8\u7684\u7cbe\u9ad3\u5728\u4e8e\uff1a\u4e0d\u5265\u593a\u4efb\u4f55\u4eba\u7684\u9009\u62e9\u81ea\u7531\uff0c\u800c\u662f\u901a\u8fc7\u6539\u53d8\u9009\u62e9\u7684\u5448\u73b0\u65b9\u5f0f\u6765\u5f15\u5bfc\u51b3\u7b56\u3002”<\/p>\n<\/li>\n

  3. \n

    “\u4eba\u7c7b\u7684\u601d\u7ef4\u7531\u4e24\u5957\u7cfb\u7edf\u6784\u6210\u2014\u2014\u5feb\u901f\u3001\u76f4\u89c9\u7684\u60c5\u611f\u7cfb\u7edf\u4e0e\u7f13\u6162\u3001\u6df1\u601d\u7684\u7406\u6027\u7cfb\u7edf\uff0c\u800c\u524d\u8005\u5f80\u5f80\u5728\u6211\u4eec\u7684\u51b3\u7b56\u4e2d\u5360\u636e\u4e3b\u5bfc\u3002”<\/p>\n<\/li>\n

  4. \n

    “\u9ed8\u8ba4\u9009\u9879\u662f\u6240\u6709\u52a9\u63a8\u624b\u6bb5\u4e2d\u6700\u6709\u529b\u7684\u4e00\u79cd\uff0c\u56e0\u4e3a\u4eba\u4eec\u503e\u5411\u4e8e\u63a5\u53d7\u9884\u8bbe\u65b9\u6848\uff0c\u800c\u65e0\u9700\u4e3b\u52a8\u4ed8\u51fa\u8ba4\u77e5\u52aa\u529b\u3002”<\/p>\n<\/li>\n

  5. \n

    “\u6211\u4eec\u5fc5\u987b\u627f\u8ba4\uff0c\u5373\u4fbf\u5728\u81ea\u5df1\u6700\u64c5\u957f\u7684\u9886\u57df\uff0c\u4eba\u7c7b\u7684\u7406\u6027\u4e5f\u662f\u6709\u9650\u7684\u3002”<\/p>\n<\/li>\n

  6. \n

    “\u597d\u7684\u5236\u5ea6\u8bbe\u8ba1\u5e94\u5f53\u9884\u6599\u5230\u4eba\u4eec\u53ef\u80fd\u72af\u7684\u9519\u8bef\uff0c\u5e76\u63d0\u524d\u505a\u597d\u9884\u9632\u5b89\u6392\u3002”<\/p>\n<\/li>\n

  7. \n

    “\u52a9\u63a8\u5e76\u975e\u64cd\u7eb5\uff0c\u56e0\u4e3a\u5b83\u4e0d\u9650\u5236\u4efb\u4f55\u9009\u9879\uff0c\u4e5f\u4e0d\u4f7f\u7528\u5f3a\u5236\u624b\u6bb5\uff1b\u5b83\u662f\u6e29\u548c\u7684\u5f15\u5bfc\uff0c\u800c\u975e\u5f3a\u5236\u7684\u5e72\u9884\u3002”<\/p>\n<\/li>\n

  8. \n

    “\u4fe1\u606f\u7684\u5448\u73b0\u65b9\u5f0f\u4e0e\u4fe1\u606f\u672c\u8eab\u540c\u6837\u91cd\u8981\uff0c\u540c\u6837\u7684\u5185\u5bb9\u4ee5\u4e0d\u540c\u65b9\u5f0f\u5448\u73b0\uff0c\u5c06\u5f15\u53d1\u5b8c\u5168\u4e0d\u540c\u7684\u51b3\u7b56\u7ed3\u679c\u3002”<\/p>\n<\/li>\n

  9. \n

    “\u4e00\u4e2a\u793e\u4f1a\u4e2d\u6700\u91cd\u8981\u7684\u9009\u62e9\u2014\u2014\u5065\u5eb7\u3001\u8d22\u5bcc\u3001\u5e78\u798f\u2014\u2014\u5f80\u5f80\u5e76\u975e\u4e00\u6b21\u6027\u7684\u5927\u51b3\u7b56\uff0c\u800c\u662f\u7531\u65e0\u6570\u5fae\u5c0f\u7684\u65e5\u5e38\u9009\u62e9\u7d2f\u79ef\u800c\u6210\u3002”<\/p>\n<\/li>\n

  10. \n

    “\u653f\u5e9c\u5e76\u975e\u5929\u7136\u7684\u654c\u4eba\uff0c\u800c\u662f\u6f5c\u5728\u7684\u76df\u53cb\uff0c\u5173\u952e\u5728\u4e8e\u5982\u4f55\u8bbe\u8ba1\u51fa\u771f\u6b63\u6709\u76ca\u4e8e\u516c\u6c11\u7684\u5236\u5ea6\u5b89\u6392\u3002”<\/p>\n<\/li>\n<\/ol>\n

    \n

    \u56db\u3001\u4e3b\u9898\u5206\u6790<\/h2>\n

    \u4e3b\u9898\u4e00\uff1a\u8ba4\u77e5\u6709\u9650\u6027\u4e0e\u5236\u5ea6\u8bbe\u8ba1<\/strong><\/p>\n

    \u300a\u52a9\u63a8\u300b\u6700\u6df1\u9083\u7684\u4e3b\u9898\u5728\u4e8e\u5bf9\u4eba\u7c7b\u8ba4\u77e5\u6709\u9650\u6027\u7684\u7cfb\u7edf\u63ed\u793a\u4e0e\u79ef\u6781\u56de\u5e94\u3002\u4f20\u7edf\u7ecf\u6d4e\u5b66\u5927\u53a6\u5efa\u7acb\u5728”\u7406\u6027\u4eba”\u7684\u5730\u57fa\u4e4b\u4e0a\uff0c\u800c\u585e\u52d2\u4e0e\u6851\u65af\u5766\u4ee5\u5927\u91cf\u5b9e\u8bc1\u7814\u7a76\u52a8\u6447\u4e86\u8fd9\u4e00\u6839\u57fa\u3002\u4ed6\u4eec\u63f4\u5f15\u5361\u5c3c\u66fc\u7684”\u53cc\u7cfb\u7edf\u7406\u8bba”\u6307\u51fa\uff1a\u4eba\u7c7b\u5927\u8111\u503e\u5411\u4e8e\u4f9d\u8d56\u5feb\u901f\u3001\u76f4\u89c9\u7684\u60c5\u611f\u7cfb\u7edf\uff08\u7cfb\u7edf\u4e00\uff09\u8fdb\u884c\u51b3\u7b56\uff0c\u800c\u8fd9\u4e00\u7cfb\u7edf\u6781\u6613\u53d7\u5230\u951a\u5b9a\u6548\u5e94\u3001\u635f\u5931\u538c\u6076\u3001\u53ef\u5f97\u6027\u542f\u53d1\u7b49\u8ba4\u77e5\u504f\u8bef\u7684\u5e72\u6270\u3002\u8fd9\u610f\u5473\u7740\u5373\u4fbf\u4eba\u4eec\u6000\u6709\u6539\u5584\u81ea\u8eab\u5904\u5883\u7684\u771f\u8bda\u613f\u671b\uff0c\u5176\u51b3\u7b56\u7ed3\u679c\u4ecd\u53ef\u80fd\u4e0e\u7406\u6027\u6700\u4f18\u89e3\u76f8\u53bb\u751a\u8fdc\u3002<\/p>\n

    \u66f4\u4e3a\u6df1\u523b\u7684\u662f\uff0c\u4f5c\u8005\u5e76\u672a\u6b62\u6b65\u4e8e\u63ed\u793a\u95ee\u9898\uff0c\u800c\u662f\u63d0\u51fa\u4e86\u4e00\u79cd\u5efa\u8bbe\u6027\u7684\u89e3\u51b3\u8def\u5f84\uff1a\u65e2\u7136\u4eba\u7c7b\u7406\u6027\u7684\u5c40\u9650\u662f\u7cfb\u7edf\u6027\u7684\u3001\u96be\u4ee5\u6839\u672c\u6d88\u9664\u7684\uff0c\u90a3\u4e48\u5236\u5ea6\u8bbe\u8ba1\u5c31\u5e94\u5f53”\u9884\u6599\u5230\u4eba\u4eec\u7684\u9519\u8bef”\uff0c\u800c\u975e\u5047\u8bbe\u4eba\u4eec\u6c38\u4e0d\u72af\u9519\u3002\u8fd9\u4e00\u6d1e\u89c1\u4ece\u6839\u672c\u4e0a\u91cd\u5851\u4e86\u516c\u5171\u653f\u7b56\u7684\u601d\u7ef4\u65b9\u5f0f\u2014\u2014\u4ece\u8981\u6c42\u516c\u6c11\u53d8\u5f97\u7406\u6027\uff0c\u8f6c\u53d8\u4e3a\u8ba9\u5236\u5ea6\u8bbe\u8ba1\u9002\u5e94\u771f\u5b9e\u7684\u8ba4\u77e5\u72b6\u6001\u3002<\/p>\n

    \u4e3b\u9898\u4e8c\uff1a\u81ea\u7531\u4e0e\u5bb6\u957f\u4e3b\u4e49\u7684\u5fae\u5999\u5e73\u8861<\/strong><\/p>\n

    \u672c\u4e66\u7684\u53e6\u4e00\u6838\u5fc3\u4e3b\u9898\u5728\u4e8e\u63a2\u7d22\u81ea\u7531\u4e0e\u5bb6\u957f\u4e3b\u4e49\u7684\u8fb9\u754c\u3002\u585e\u52d2\u4e0e\u6851\u65af\u5766\u81ea\u79f0\u4e3a”\u81ea\u7531\u610f\u5fd7\u4e3b\u4e49\u7684\u5bb6\u957f\u5236”\uff08Libertarian Paternalism\uff09\u2014\u2014\u65e2\u62d2\u7edd\u5f3a\u5236\u5e72\u9884\u4ee5\u634d\u536b\u4e2a\u4eba\u81ea\u7531\uff0c\u53c8\u627f\u8ba4\u67d0\u4e9b\u60c5\u51b5\u4e0b\u9700\u8981\u4ee5\u52a9\u63a8\u65b9\u5f0f\u5f15\u5bfc\u4eba\u4eec\u505a\u51fa\u66f4\u597d\u9009\u62e9\u3002\u8fd9\u4e00\u7acb\u573a\u5f15\u53d1\u4e86\u5e7f\u6cdb\u4e89\u8bae\uff1a\u6279\u8bc4\u8005\u8ba4\u4e3a\u52a9\u63a8\u672c\u8d28\u4e0a\u4ecd\u662f\u9690\u6027\u64cd\u63a7\uff0c\u65e0\u8bba\u5f62\u5f0f\u591a\u4e48\u6e29\u548c\uff0c\u90fd\u4fb5\u8680\u4e86\u4eba\u7684\u81ea\u4e3b\u6027\uff1b\u652f\u6301\u8005\u5219\u8bba\u8bc1\uff0c\u5728\u4e00\u4e2a\u5145\u6ee1\u8ba4\u77e5\u9677\u9631\u7684\u9009\u62e9\u73af\u5883\u4e2d\uff0c\u771f\u6b63\u7684\u81ea\u7531\u5e76\u975e\u4e0d\u53d7\u4efb\u4f55\u5f15\u5bfc\uff0c\u800c\u662f\u5728\u5145\u5206\u77e5\u60c5\u7684\u57fa\u7840\u4e0a\u81ea\u4e3b\u9009\u62e9\u3002<\/p>\n

    \u8fd9\u4e00\u4e89\u8bba\u89e6\u53ca\u4e86\u73b0\u4ee3\u793e\u4f1a\u7684\u6839\u672c\u5f20\u529b\uff1a\u5728\u590d\u6742\u6027\u4e0e\u65e5\u4ff1\u589e\u7684\u4e16\u754c\u4e2d\uff0c\u5b8c\u5168\u4e0d\u53d7\u5f15\u5bfc\u7684”\u7eaf\u7cb9\u81ea\u7531”\u662f\u5426\u53ea\u662f\u4e00\u79cd\u5e7b\u89c9\uff1f\u52a9\u63a8\u7a76\u7adf\u662f\u89e3\u653e\u8fd8\u662f\u63a7\u5236\uff1f\u4f5c\u8005\u9009\u62e9\u4e86\u5ba1\u614e\u7684\u4e2d\u95f4\u7acb\u573a\uff1a\u627f\u8ba4\u52a9\u63a8\u7684\u53cc\u5203\u5251\u6027\u8d28\uff0c\u4e3b\u5f20\u901a\u8fc7\u900f\u660e\u5316\u3001\u6c11\u4e3b\u5316\u7684\u673a\u5236\u6765\u7ea6\u675f\u52a9\u63a8\u8005\u7684\u6743\u529b\uff0c\u786e\u4fdd\u52a9\u63a8\u670d\u52a1\u4e8e\u516c\u5171\u5229\u76ca\u800c\u975e\u7279\u6b8a\u5229\u76ca\u3002<\/p>\n

    \n

    \u4e94\u3001\u4e2a\u4eba\u611f\u609f<\/h2>\n

    \u8bfb\u7f62\u6b64\u4e66\uff0c\u6700\u4ee4\u4eba\u8b66\u9192\u7684\u5e76\u975e\u52a9\u63a8\u7684\u795e\u5947\u529f\u6548\uff0c\u800c\u662f\u5176\u80cc\u540e\u6240\u63ed\u793a\u7684\u4eba\u7c7b\u8ba4\u77e5\u8106\u5f31\u6027\u3002\u6211\u4eec\u81ea\u8be9\u4e3a\u7406\u6027\u7684\u4e3b\u4eba\uff0c\u5374\u5728\u65e5\u5e38\u751f\u6d3b\u4e2d\u4e0d\u65ad\u88ab\u5404\u79cd\u9690\u6027\u56e0\u7d20\u6240\u5de6\u53f3\u2014\u2014\u4ece\u8d85\u5e02\u8d27\u67b6\u7684\u6392\u5217\u987a\u5e8f\u5230\u7f51\u9875\u4e0a\u7684\u9ed8\u8ba4\u52fe\u9009\uff0c\u4ece\u9910\u5385\u83dc\u5355\u7684\u8bbe\u8ba1\u5230\u9000\u4f11\u8ba1\u5212\u7684\u9ed8\u8ba4\u503c\u2014\u2014\u6211\u4eec\u4ee5\u4e3a\u81ea\u5df1\u5728\u81ea\u7531\u6289\u62e9\uff0c\u5b9e\u5219\u5df2\u5728\u65e0\u610f\u8bc6\u4e2d\u88ab\u5f15\u5bfc\u81f3\u67d0\u4e00\u7279\u5b9a\u65b9\u5411\u3002<\/p>\n

    \u8fd9\u5f15\u53d1\u4e86\u4e00\u4e2a\u6df1\u523b\u7684\u81ea\u6211\u8ffd\u95ee\uff1a\u6211\u7684\u591a\u5c11”\u81ea\u4e3b\u9009\u62e9”\u5b9e\u9645\u4e0a\u662f\u88ab\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u4ea7\u7269\uff1f\u6211\u4ee5\u4e3a\u6df1\u601d\u719f\u8651\u540e\u7684\u51b3\u5b9a\uff0c\u662f\u5426\u4e0d\u8fc7\u662f\u5728\u4ed6\u4eba\u8bbe\u5b9a\u7684\u6846\u67b6\u5185\u5b8c\u6210\u7684\u4e00\u6b21\u8ba4\u77e5\u8868\u6f14\uff1f\u66f4\u4ee4\u4eba\u4e0d\u5b89\u7684\u662f\uff0c\u5f53\u6211\u4eec\u610f\u8bc6\u5230\u52a9\u63a8\u7684\u5b58\u5728\u65f6\uff0c\u662f\u5426\u5c31\u771f\u7684\u83b7\u5f97\u4e86\u81ea\u7531\uff0c\u8fd8\u662f\u53ea\u662f\u9677\u5165\u4e86\u66f4\u9ad8\u660e\u7684\u81ea\u6211\u6b3a\u9a97\uff1f<\/p>\n

    \u540c\u65f6\uff0c\u4e66\u4e2d\u5bf9”\u9ed8\u8ba4\u9009\u9879”\u529b\u91cf\u7684\u9610\u8ff0\u4ee4\u6211\u6df1\u611f\u9707\u64bc\u3002\u5927\u591a\u6570\u4eba\u9ed8\u8ba4\u63a5\u53d7\u73b0\u72b6\uff0c\u4e0d\u613f\u4e3b\u52a8\u6539\u53d8\u2014\u2014\u8fd9\u4e00\u4e8b\u5b9e\u65e2\u662f\u4eba\u7c7b\u60f0\u6027\u7684\u4f53\u73b0\uff0c\u4e5f\u662f\u4e00\u5207\u673a\u6784\u548c\u7ec4\u7ec7\u5f97\u4ee5\u8fd0\u4f5c\u7684\u5e95\u5c42\u903b\u8f91\u3002\u8fd9\u610f\u5473\u7740\uff0c\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\uff0c\u6211\u4eec\u7684\u4eba\u751f\u8d28\u91cf\u53d6\u51b3\u4e8e\u90a3\u4e9b\u6211\u4eec\u4ece\u672a\u8ba4\u771f\u5ba1\u89c6\u8fc7\u7684\u9ed8\u8ba4\u8bbe\u7f6e\uff1a\u51fa\u751f\u5730\u7684\u9ed8\u8ba4\u6587\u5316\u3001\u9ed8\u8ba4\u7684\u804c\u4e1a\u8def\u5f84\u3001\u9ed8\u8ba4\u7684\u793e\u4ea4\u5708\u5c42\u2026\u2026\u610f\u8bc6\u5230\u8fd9\u4e00\u70b9\uff0c\u6211\u4eec\u6216\u8bb8\u5e94\u5f53\u66f4\u52a0\u5ba1\u614e\u5730\u5bf9\u5f85\u6bcf\u4e00\u4e2a”\u9ed8\u8ba4\u63a5\u53d7”\uff0c\u5728\u6bcf\u4e00\u4e2a\u770b\u4f3c\u65e0\u8db3\u8f7b\u91cd\u7684\u9009\u62e9\u9762\u524d\u505c\u987f\u7247\u523b\uff0c\u95ee\u81ea\u5df1\uff1a\u8fd9\u662f\u6211\u771f\u6b63\u60f3\u8981\u7684\u5417\uff1f<\/p>\n

    \n

    \u516d\u3001\u65b9\u6cd5\u8bba\u8054\u7cfb<\/h2>\n

    \u300a\u52a9\u63a8\u300b\u6240\u8574\u542b\u7684\u65b9\u6cd5\u8bba\u542f\u793a\u4e0e\u5112\u5b66\u4f20\u7edf\u4e2d\u7684”\u683c\u7269\u81f4\u77e5”\u5f62\u6210\u4e86\u8de8\u8d8a\u65f6\u7a7a\u7684\u547c\u5e94\u3002\u300a\u5927\u5b66\u300b\u6709\u8a00\uff1a”\u81f4\u77e5\u5728\u683c\u7269\uff0c\u7269\u683c\u800c\u540e\u77e5\u81f3\u3002”\u63a8\u6572\u6b64\u8bed\uff0c\u5176\u4e2d\u8574\u542b\u7684\u65b9\u6cd5\u8bba\u7cbe\u4e49\u6070\u4e0e\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u6d1e\u89c1\u76f8\u901a\uff1a\u771f\u6b63\u7684\u8ba4\u77e5\u4e0d\u5728\u4e8e\u62bd\u8c61\u7684\u7406\u6027\u63a8\u6f14\uff0c\u800c\u5728\u4e8e\u6df1\u5165\u63a2\u7a76\u4e8b\u7269\u4e4b”\u7406”\u2014\u2014\u5305\u62ec\u4e8b\u7269\u8fd0\u4f5c\u7684\u673a\u5236\u4e0e\u4eba\u5fc3\u8ba4\u77e5\u7684\u89c4\u5f8b\u3002\u300a\u52a9\u63a8\u300b\u6b63\u662f\u4e00\u90e8”\u683c\u7269”\u4e4b\u4f5c\uff1a\u5b83\u6df1\u5165\u63a2\u7a76\u4eba\u7c7b\u51b3\u7b56\u8fd9\u4e00”\u4e8b\u7269”\u7684\u8fd0\u4f5c\u673a\u7406\uff0c\u63ed\u793a\u90a3\u4e9b\u9690\u85cf\u5728\u9009\u62e9\u80cc\u540e\u7684\u5fc3\u7406\u673a\u5236\u4e0e\u5236\u5ea6\u56e0\u7d20\u3002<\/p>\n

    \u66f4\u8fdb\u4e00\u6b65\uff0c\u585e\u52d2\u4e0e\u6851\u65af\u5766\u6240\u5021\u5bfc\u7684”\u8bbe\u8ba1\u601d\u7ef4”\u4e0e\u4e2d\u56fd\u4f20\u7edf\u4e2d\u7684”\u56e0\u52bf\u5229\u5bfc”\u4e4b\u6cd5\u82e5\u5408\u7b26\u8282\u3002\u5112\u5bb6\u8bb2\u6c42”\u56e0\u6750\u65bd\u6559”\u3001”\u56e0\u52bf\u5229\u5bfc”\uff0c\u53cd\u5bf9\u5f3a\u5236\u7684\u704c\u8f93\u4e0e\u547d\u4ee4\uff0c\u800c\u662f\u901a\u8fc7\u8425\u9020\u6070\u5f53\u7684\u73af\u5883\u3001\u8bbe\u7f6e\u5408\u7406\u7684\u9ed8\u8ba4\u6765\u5f15\u5bfc\u4eba\u7684\u5411\u5584\u4e4b\u5fc3\u3002\u300a\u52a9\u63a8\u300b\u7684\u65b9\u6cd5\u8bba\u672c\u8d28\u6b63\u662f\u5982\u6b64\uff1a\u4e0d\u8bc9\u8bf8\u5f3a\u5236\uff0c\u800c\u662f\u901a\u8fc7\u7cbe\u5fc3\u8bbe\u8ba1\u9009\u62e9\u73af\u5883\u6765”\u5bfc”\u800c\u975e”\u5236”\u4eba\u7684\u51b3\u7b56\u3002<\/p>\n

    \u4ece\u79d1\u5b66\u65b9\u6cd5\u8bba\u7684\u89d2\u5ea6\u5ba1\u89c6\uff0c\u672c\u4e66\u4f53\u73b0\u4e86\u7ecf\u9a8c\u4e3b\u4e49\u4e0e\u7406\u6027\u4e3b\u4e49\u7684\u8fa9\u8bc1\u7edf\u4e00\u3002\u4e00\u65b9\u9762\uff0c\u585e\u52d2\u901a\u8fc7\u5927\u91cf\u7530\u91ce\u5b9e\u9a8c\u548c\u81ea\u7136\u5b9e\u9a8c\u6570\u636e\u6765\u9a8c\u8bc1\u7406\u8bba\u5047\u8bbe\uff0c\u5c55\u73b0\u4e86\u7ecf\u9a8c\u4e3b\u4e49\u7684\u6c42\u5b9e\u7cbe\u795e\uff1b\u53e6\u4e00\u65b9\u9762\uff0c\u4ed6\u5bf9”\u7406\u6027\u6709\u9650\u6027”\u7684\u7406\u8bba\u5efa\u6784\u53c8\u4f53\u73b0\u4e86\u8d85\u8d8a\u4e2a\u522b\u7ecf\u9a8c\u7684\u6982\u5ff5\u5316\u80fd\u529b\uff0c\u5c06\u96f6\u6563\u7684\u8ba4\u77e5\u504f\u8bef\u6574\u5408\u4e3a\u7cfb\u7edf\u7684\u7406\u8bba\u6846\u67b6\u3002\u8fd9\u79cd\u7ecf\u9a8c\u4e0e\u7406\u8bba\u7684\u4e92\u52a8\uff0c\u6b63\u662f\u79d1\u5b66\u8fdb\u6b65\u7684\u6807\u51c6\u8def\u5f84\u3002<\/p>\n

    \n

    \u4e03\u3001\u540e\u7eed\u8ba1\u5212<\/h2>\n
      \n
    1. \n

      \u8ba4\u77e5\u504f\u8bef\u65e5\u5fd7<\/strong>\uff1a\u5efa\u7acb\u6bcf\u65e5\u51b3\u7b56\u8bb0\u5f55\u4e60\u60ef\uff0c\u5728\u7b14\u8bb0\u672c\u4e2d\u6807\u6ce8\u6bcf\u4e00\u6b21\u91cd\u8981\u51b3\u7b56\u80cc\u540e\u7684\u771f\u6b63\u9a71\u52a8\u529b\uff0c\u533a\u5206\u7406\u6027\u8003\u91cf\u4e0e\u8ba4\u77e5\u504f\u8bef\u7684\u5f71\u54cd\uff0c\u6bcf\u5468\u590d\u76d8\u4e00\u6b21\uff0c\u4ee5\u6301\u7eed\u63d0\u5347\u5143\u8ba4\u77e5\u80fd\u529b\u3002<\/p>\n<\/li>\n

    2. \n

      \u9ed8\u8ba4\u8bbe\u7f6e\u5ba1\u67e5<\/strong>\uff1a\u7cfb\u7edf\u5ba1\u89c6\u5f53\u524d\u751f\u6d3b\u4e2d\u6240\u6709”\u9ed8\u8ba4\u63a5\u53d7”\u7684\u9009\u9879\u2014\u2014\u5305\u62ec\u50a8\u84c4\u8ba1\u5212\u3001\u4fdd\u9669\u65b9\u6848\u3001\u4fe1\u606f\u8ba2\u9605\u3001\u624b\u673a\u6743\u9650\u7b49\u2014\u2014\u9010\u4e00\u8bc4\u4f30\u5176\u662f\u5426\u771f\u6b63\u7b26\u5408\u81ea\u8eab\u957f\u671f\u5229\u76ca\uff0c\u5bf9\u4e0d\u5408\u7406\u8005\u4e3b\u52a8\u4fee\u6539\u3002<\/p>\n<\/li>\n

    3. \n

      \u52a9\u63a8\u77e5\u8bc6\u5e94\u7528<\/strong>\uff1a\u5728\u5de5\u4f5c\u4e0e\u751f\u6d3b\u4e2d\u6709\u610f\u8bc6\u5730\u8fd0\u7528\u52a9\u63a8\u539f\u7406\uff0c\u5728\u7ec4\u7ec7\u56e2\u961f\u65f6\u8bbe\u8ba1\u66f4\u4f18\u7684\u9ed8\u8ba4\u9009\u9879\u4e0e\u4fe1\u606f\u5448\u73b0\u65b9\u5f0f\uff0c\u540c\u65f6\u8b66\u60d5\u4ed6\u4eba\u5bf9\u81ea\u5df1\u7684\u6f5c\u5728\u52a9\u63a8\uff0c\u57f9\u517b”\u7b56\u7565\u6027\u949d\u611f”\u80fd\u529b\u3002<\/p>\n<\/li>\n

    4. \n

      \u62d3\u5c55\u9605\u8bfb<\/strong>\uff1a\u6df1\u5165\u9605\u8bfb\u4e39\u5c3c\u5c14\u00b7\u5361\u5c3c\u66fc\u300a\u601d\u8003\uff0c\u5feb\u4e0e\u6162\u300b\u4ee5\u7cfb\u7edf\u7406\u89e3\u53cc\u7cfb\u7edf\u7406\u8bba\uff1b\u7814\u8bfb\u585e\u52d2\u5176\u4ed6\u8457\u4f5c\u5982\u300a\u9519\u8bef\u7684\u884c\u4e3a\u300b\u4ee5\u628a\u63e1\u884c\u4e3a\u7ecf\u6d4e\u5b66\u7684\u53d1\u5c55\u8109\u7edc\uff1b\u6d89\u730e\u6851\u65af\u5766\u5173\u4e8e\u4fe1\u606f\u6cd5\u7684\u8457\u4f5c\u4ee5\u4e86\u89e3\u5176\u653f\u7b56\u601d\u60f3\u7684\u53e6\u4e00\u7ef4\u5ea6\u3002<\/p>\n<\/li>\n

    5. \n

      \u5b9e\u8df5\u9a8c\u8bc1<\/strong>\uff1a\u9009\u53d6\u4e00\u4e2a\u751f\u6d3b\u9886\u57df\uff08\u5982\u5065\u5eb7\u7ba1\u7406\u3001\u5b66\u4e60\u8ba1\u5212\u6216\u8d22\u52a1\u89c4\u5212\uff09\uff0c\u8bbe\u8ba1\u4e00\u5957\u81ea\u52a9\u52a9\u63a8\u7cfb\u7edf\uff0c\u901a\u8fc7\u5bf9\u7167\u5b9e\u9a8c\u9a8c\u8bc1\u4e0d\u540c\u52a9\u63a8\u65b9\u5f0f\u7684\u6709\u6548\u6027\uff0c\u5c06\u7406\u8bba\u8f6c\u5316\u4e3a\u4e2a\u4eba\u6210\u957f\u7684\u5207\u5b9e\u5de5\u5177\u3002<\/p>\n<\/li>\n<\/ol>\n

      \n

      \u8bfb\u4e66\u4e4b\u9053\uff0c\u8d35\u5728\u77e5\u884c\u5408\u4e00\u3002\u300a\u52a9\u63a8\u300b\u4e4b\u4ef7\u503c\uff0c\u4e0d\u4ec5\u5728\u4e8e\u63ed\u793a\u4eba\u7c7b\u51b3\u7b56\u7684\u76f2\u70b9\uff0c\u66f4\u5728\u4e8e\u542f\u793a\u6211\u4eec\uff1a\u4ee5\u8c26\u900a\u7684\u6001\u5ea6\u627f\u8ba4\u8ba4\u77e5\u7684\u5c40\u9650\uff0c\u4ee5\u7cbe\u5999\u7684\u8bbe\u8ba1\u5f25\u8865\u7406\u6027\u7684\u4e0d\u8db3\uff0c\u65b9\u80fd\u5728\u590d\u6742\u4e16\u754c\u4e2d\u505a\u51fa\u66f4\u660e\u667a\u7684\u9009\u62e9\u3002<\/em><\/p>","protected":false},"excerpt":{"rendered":"

      \u300a\u52a9\u63a8\uff08Richard Thaler\uff09\u300b\u9605\u8bfb\u7b14\u8bb0 \u81ea\u52a8\u751f\u6210 | 2026-06-09 02:09 | \ud83c\udf10 we […]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2695","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/deepbule.store\/index.php?rest_route=\/wp\/v2\/posts\/2695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deepbule.store\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deepbule.store\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deepbule.store\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/deepbule.store\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2695"}],"version-history":[{"count":1,"href":"https:\/\/deepbule.store\/index.php?rest_route=\/wp\/v2\/posts\/2695\/revisions"}],"predecessor-version":[{"id":2696,"href":"https:\/\/deepbule.store\/index.php?rest_route=\/wp\/v2\/posts\/2695\/revisions\/2696"}],"wp:attachment":[{"href":"https:\/\/deepbule.store\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deepbule.store\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deepbule.store\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}